Emotions and Consumer Behavior

Investigating Consumer Information Search Behavior and Consumer Emotions to Improve Sales Forecasting

Sales forecasting is an essential topic for organizations and accurate forecasts can help to establish competitive advantage. Organizations can integrate a variety of information sources into their forecasting process. In this regard, the information search behavior of potential consumers as well as their emotions about a brand are supposed to improve forecasts. In this study, we combine these ...

Evolution and consumer behavior

An evolutionary theoretical approach considers the adaptive function of behavior. This article discusses what it means to use an evolutionary approach to generate predictions, and discusses two specific evolutionarily informed theories that have uncovered novel insights into consumer behavior. First, the fundamental motives framework highlights the social challenges faced by our ancestors (e.g....

Aging and Consumer Behavior

Monitoring emotions and cooperative behavior

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Moral emotions and moral behavior.

Moral emotions represent a key element of our human moral apparatus, influencing the link between moral standards and moral behavior. This chapter reviews current theory and research on moral emotions. We first focus on a triad of negatively valenced "self-conscious" emotions-shame, guilt, and embarrassment. As in previous decades, much research remains focused on shame and guilt. We review cur...